MIRTOSELECT® Bilberry ExtractUpdated 2 days ago
What is MIRTOSELECT® Bilberry Extract—and why do we include it in Vitals⁺?
MIRTOSELECT® is a standardised extract made from wild bilberries (Vaccinium myrtillus)—a close cousin of the blueberry. It’s packed with anthocyanins, the powerful plant compounds that give these berries their vibrant colour and brain-friendly benefits. 💙
These compounds are especially exciting because research suggests they can:
Support synaptic growth, which plays a key role in learning and memory
Help protect brain cells from premature ageing, thanks to their antioxidant properties
🫐 Wait—so is it bilberry or blueberry?
Great question! Bilberries and blueberries are often mentioned together because they’re part of the same plant family, share a similar nutrient profile, and offer overlapping benefits—particularly when it comes to brain and eye health.
While the extract we use is specifically from bilberries, you’ll sometimes hear us refer to blueberry extract more broadly. That’s because:
Bilberries are a type of wild European blueberry, and many people are more familiar with the term "blueberry"
The beneficial compounds—anthocyanins—are the hero in both, and they behave in very similar ways
So when we say blueberry or bilberry, we’re really talking about a targeted source of powerful anthocyanins—which is what matters most for your brain health.