Vitamin CUpdated 2 days ago

Why does Vitals⁺ include Vitamin C?

Vitamin C is essential for your immune system, collagen production, and iron absorption. But because your body can’t store it, it needs to be replenished daily.

Vitals⁺ includes 80mg of Vitamin C, provided as ascorbic acid—the pure and bioavailable form used in clinical studies. That’s 100% of your NRV, helping you stay resilient and energised all year round.

🤔 What does Vitamin C actually do?

Vitamin C supports a wide range of body systems. It:

• Supports immune defence, especially during stress or infection

• Helps produce collagen, crucial for healthy skin, joints, and connective tissues

• Boosts iron absorption, especially non-haem iron from plant sources

• Contributes to antioxidant protection, helping to protect cells from oxidative stress

EFSA highlights its role as a cofactor in over a dozen enzyme systems, including those involved in neurotransmitter synthesis and cholesterol metabolism.

🤔 Why ascorbic acid—and why that dose?

We use ascorbic acid, the most well-researched and effective form of Vitamin C. It’s identical to the form found in food and absorbed efficiently at doses like ours (80–100mg/day), with typical absorption rates of around 80%.

Our 80mg dose matches the Average Requirement (AR) for healthy adults and helps maintain blood levels associated with optimal tissue saturation and minimal loss in urine.

🔎 Want to explore the science?

The EFSA’s full opinion on Vitamin C explores its role in immune function, antioxidant activity, and why 80–100mg/day hits the sweet spot for daily support.